SONIC
EXPERIENCE
DESIGN

For accessible brands, products, and spaces.

BRAND

People care that brands care.

Build accessibility into every part of your brand journey — from your ads, podcasts, apps, and voice assistants to products and spaces.

With sonic profiles, you'll know how to adjust your sonic logo, voice, and music to different situations and people's needs. Then, use your sonic style guide to keep your agencies on track.
Get in touch to start building your accessible sonic branding toolkit.

Accessible brands are better brands.

To make it easy for disabled people to use your products, services, and spaces. You have to know how the sound you use helps or hinders their experience of your communication, products, and places.

PRODUCTS

Guide, reassure, excite, calm, celebrate. Get attention — Fast.

The new sonic logos—mnemonics, interface sounds, and haptics are powerful memory triggers, shortcuts to the brain that motivate, help people learn, and shape behavior.
Make your products & services effortless to get around. Say hello.
WORKSHOP

Design assistive and communication devices.

Designers' assumptions about disabilities result in products that don't let people use them how they want to.

You'll discover the research and co-design methods that uncover peoples' unique capabilities, fuelling new use cases for flexible products people will prefer to use.
From $4875
DESIGN

Accessible products & services.

Combine sound, gestures, and materials to make products relatable, fun, and intuitive.

And, because people use products how they want, where they want, we use adaptive sound design to match their cognitive and sensory needs in these situations.

SPACES

There's room for everyone.

The sound and silence around us transform our perception, behavior, and well-being.

Create accessible spaces by managing the sounds preventing disabled people from using them.
To create environments everyone can share, get in touch.

The disabling experience of noise in spaces.



Noisy airports, transit, and retail make it hard for your customers with sensory, cognitive, sight, and hearing disabilities to use devices, keep up with information and find their way around.

Find out exactly what's getting in your customers' way. Then decide what to change to make your spaces comfortable and accessible to everyone.

(It's making your frontline staff's job harder too)

BRAND

SONIC BRANDING

National Australia Bank . Unifying the brand journey with sound.

PRODUCTS

ACCESSIBLE TELECONFERENCING

Designing digital & physical spaces that work for disabled people.

ACCESSIBLE DESIGN

Art Centre Melbourne . Make musical interfaces work for kids with disabilities.

ACCESSIBLE ADAPTIVE INTERFACES . PROTOTYPING

Textile interface for communication, home control, and music therapy that adapts to people's preferred gestures and position.

SPACES

WORKPLACE INNOVATION / RESPONSIVE ENVIRONMENTS

The Academy @ NAB . Transforming architecture into an instrument of change.

EVENTS / ACTIVATION

Prada at the Sunglass Hut Summit . Interactive textile sound and light sculptures.

EXPERIENTIAL ENVIRONMENTS

Melbourne Museum . Children's Gallery . Transporting kids to new worlds so they can explore their own.

MUSIC & SOUND DESIGN

play_circle_filled
pause_circle_filled
Hey everyone
volume_down
volume_up
volume_off
AUDIO #1 — "Hey everyone"
play_circle_filled
pause_circle_filled
You're muted
volume_down
volume_up
volume_off
AUDIO #2 — "You're muted"
play_circle_filled
pause_circle_filled
You've Been Un-muted
volume_down
volume_up
volume_off
AUDIO #3 — "You've been un-muted"

ACCESSIBLE TELECONFERENCING

Designing digital & physical spaces that work for disabled people.

ACCESSIBLE TELECONFERENCING

Make video calls clearer with Audio Spotlighting™

For the best 3D audio experience,
use headphones.
Into The Depths
Dots
Rockets & Planets
Frisky the Frog

EXPERIENTIAL ENVIRONMENTS

Melbourne Museum . The Mind Gallery . Consciousness.

About


Sound changes everything™

Transform feelings, behavior, and wellbeing
Stir memories . Build belief and recognition
Ignite action . Bring people together
Twenty years ago, Marcel began working with young people in the vibrant multicultural suburbs of Melbourne, Australia, collaborating, understanding, and changing systems affecting their lives.

He then worked with Government, cultural institutions, and brands. Using interactive experiences, sonic branding strategy, spatial sound, and music to change people's behavior, mood, and perception of brands and environments.

Now, he's come full circle — combining his social sciences background with interaction and sonic experience design to make it easier for people experiencing disability to express themselves, use your products, services, and spaces, and connect with your brand.

"Hey Marcel, it looks and IS amazing, everyone loves it!!''

Jacelyn Hawkins . Flock Agency.

Squeeze Me Lightly for Prada at the Sunglass Hut Summit.

"In a world not designed by them, Marcel creates platforms with people with disabilities so they can design their own experiences."

Carmen Madisson . Boilover Inclusive Performance Ensemble. Sunbury Cobaw Community Health.

Accessible Teleconferencing

"Not only did Marcel break down what was working and not working in terms of interfaces and the responsiveness and character of sounds, he explored how they hindered or helped them achieve their goals."

Wendy O'Neil . Art Centre, Melbourne.

Sound expression. Designing accessible music interfaces for people with disability.

"Marcel was indispensable to us and the success of the project, with that rare combination of practical know-how, a hard-work ethic, and inspired creative vision.''

Brian Rupp . Brand Timbre & Rumblefish. [USA]

The Academy @ NAB

Speaking & workshops

World Music Therapy Congress . Japan

Sound Design — Designing Interactive Music Interfaces for Disabilities

Microsoft . The Garage

Curiosity, Empathy & Meaning: Human-Centred Sound Design for Accessible Products Workshop

National Australia Bank . Clemenger BBDO

NAB Brand Identity workshops

Cato Brand Partners

Holistic Sonic Branding

BVN Architecture

Interactive spatial sound design in built environments

Latrobe University

Guest lecturer - Sonic Branding

RMIT University . College of Design and Social Context. School of Fashion & Textiles

Designers on the extreme guest series

Awards

O1-B VISA

U.S. Citizenship and Immigration Services. Individuals with an extraordinary ability in the arts or extraordinary achievement in motion picture or television industry.

High commendation

World Architecture Festival. Interior and Fitout. 2010

Winner

Council of Educational Facilities Planners Victorian Chapter. Award for Education Initiative. 2010

Commendation

Interior Design Awards. Corporate Design. 2010

Commendation

Council of Educational Facilities Planners. Australasia Chapter Educational Facilities Awards. ‘Education Initiative/Design Solution for an Innovative Program’. 2010

Winner

Permanent Exhibition or Gallery Fitout. MAGNA. 2017

Winner

Museums Australia (Victoria) Award for Large Museums. 2017

Best in category

Premiers Design Awards. Communications design. 2017

Press

Brandchannel.com

India Turns Up the Volume on Sonic Branding — Khicha, Preethi.

The Economic Times

Surround Sound: Advertisers Play Right Notes To Woo Customers

AV Magazine

Sonic Branding for the NAB

LSN: Global

Synaesthetic selling

The Future Lab Trend Briefing

The Tomorrow Store

Ticker news

Making the world sound more accessible

Ragtrader

The New Rules . Music and Fashion Combine

Australian Creative

The Amber Theatre joins forces with Where Lovers Lie in a unique fashion creation

The Age

Zany Stunts with the office cutie — Christofis, Lee

Popular Music as Promotion: Music and Branding in the Digital Age

Leslie M. Meier

Special World: for special education teachers, therapists, and schools everywhere

Note Perfect

Speaking . Workshops . Press

Contact


I've relocated to America.

Not in America? No worries.
Let's talk about working together remotely.
Marcel de Bie
Marcel de Bie
+1 310 270 8012

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