Ad Supported Content Will Reach The Critical Masses

Podaddies…has forged a close relationship with Apple (AAPL) to develop advertising compatibility for the QuickTime and iTunes groups… Read the rest here.

Another Podcasting advertiser to watch is
We use them to track how you use our media files and podcast.

Companies are going to jump on to this more and more.

This form of advertising and brand alignment is powerful because the user has a choice to engage unlike the interruption based advertising of banner ads .

Some things to think about before you jump into the brave new world of ad supported content.

1 comment

Mark Cohen September 22, 2007

I agree 100%. Ad-supported music will be much bigger than ad-supported podcasts, only because podcast listening is dwarfed by music listening. Check out the Ad-Supported Music Central blog:

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