Ambient noise affects food taste

Noise can make foods seem crunchier and taste blander, a new study suggests. Andy Woods who is a researcher at the University of Manchester and also at Unilever ran the study, in which blindfolded participants ate and rated various foods while hearing nothing, quiet white noise, or loud white noise.

More research:

Effect of background noise on food perception

Background noise affects taste of foods, research shows

via Ambient noise affects food taste – Boing Boing.