I’ve just updated my delicious page with lots of links to articles and information on sonic branding and the use and management of sound, voice and music in brand communication.
Authors include brand strategists, lawyers, visual designers, customer experience/usability designers and web/digital media creators and a few of us soundies as well.
It provides a nice well rounded view of sound as a brand reinforcement, communication and marketing tool.
Last time I looked I had cataloged around 100 articles on the the topic so there’s more too come.
In the meantime let me know what you’re interested in, and I’ll tag the articles so that they are easier for you to locate on the delicious page.
Enjoy and happy information overload.