Make some noise for the animals

Tamir over at OMG.tv is doing great things around raising awareness about the use of animals in branding and advertising.

He says:

“Colbert is part of a movement to create a nature bank which will be paid 1% of any marketing budget involving animals to distribute between different animal organizations.

I think this is a great idea.

From now on I will try to bring this issue to Australian brands and to report about it in this blog – I would love any help I can get. So please comment here or email me tamir (at) omg (dot) tv”

He’s already been talking with Wolfblass and there’s more to come.

The MGM lions roar, which MGM tradmarked, immediately springs to mind.