Martin Lindstrom almost gets it

Martin Linstrom recently conducted research into “the worlds most memorable sounds”.

The sounds he describes are memory triggers or mnemonics, which after repeated exposure trigger association, emotions and behaviour.

Whilst these mnemonics and audio logos are an important and useful part of your sonic branding palette –  The role of sound in brand identity and communication should and does incorporate a much wider set of  strategies and tactics. These range from audio logos/mnemonics to interactive environments, brand experiences and product sounds – the total sonic experience of your brand.

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