Oh Boy Oh Boy

“An artist featured in a new campaign pushed by the Australian music industry to discourage illegal file sharing… says he was duped into joining an anti-piracy “witch hunt”.”

Read the article here.

I won’t wade into the right or wrong arguments about file sharing but it’s worth checking out the comments on theage.com.au to get a feel for where the customer is at.

I will say that the video patronises it’s intended audience – high school students- who do understand the industry. They understand it so well that they don’t need it. Just look at Last.fm, Mog and imeem.

Lindsay gets “The Kids”.

“I’m from a punk rock band, it’s all about getting your music out any way you can – you don’t make money from the record, the record companies make the money from the record. If they can’t make money these days because they haven’t come onside with the way the world is going, it’s their own problem.”

And why didn’t the makers link to YouTube from their site so that the video is easy to share.

Don’t they get “The Kids” ?




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