Seths Blog: What does your brand sound like?

Short, concise and to the point, article about brand experience

JetBlue does everything right and then, boom, they yell at you.

They yell at you on the PA system, and they do it with either panic or aggression. They are flustered, overworked, distraught and totally stressed out when they use the PA.

Read the rest at: Seth’s Blog: What does your brand sound like?

Technorati Tags: brand experience, branding, Marketing, sonic branding, sound

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