Singing roads

This could be put to great use as a mnemonic/trigger in integrated drink driving and speeding campaigns. For example placing them near schools. Interruption can be a good thing.

Lancaster, California has a musical road that has been pock marked with special grooves that sing out a tune.

Made by Honda as part of an upcoming advertising campaign, the road plays “The William Tell Overture” and for best results the company advices you to drive over with a Honda Civic because the company says that the road was tuned specifically to the tires and wheelbase of a Civic.

The juries out as to whether it’s a great piece of marketing or just plain annoying. (More on Google)

However the residents want the road back in original tar because many drive past out of key. …for best results the company advices you to drive over with a Honda Civic because the company says that the road was tuned specifically to the tires and wheelbase of a Civic.

The  choice of The William Tell Overture strikes me as odd for such an innovative brand and it isn’t compelling enough to motivate people to drive a Honda Civic in order to hear it in key.

What do you think?

More musical roads here.

via Ringtonia