Sonic branding a lot more than music

Sonic branding is a lot more than an audio logo, or well thought out brand sound track.

It is the total impact of sound across all your assets and touchpoints.

Noel over at has posted a very insightful article on the impact of environmental sounds on your employees, customers and brand.

He also provided a great list of books on music psychology and related topics which I’ve placed on where you’ll also find a lot of other resources related to sonic branding.

You can also read more about how we approach environmental sounds and “bleed” here.

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