Sonic branding is really just PR

This article “Building a solid base for brand communications” goes right to the hard of what sonic branding is all about.

If it’s sustained marketing success you’re after (versus merely short-term campaign-based ‘hits’), it’s important to understand the power of building a solid foundation of brand communications.

Again, I reiterate this doesn’t mean you don’t run any tactical brand campaigns using advertising, direct marketing or any other mediums that work for you.

But it does require a broader scope of thinking and a willingness to do the ‘little things’ in a communications sense – again and again and again…

PR is all about how you manage your communication and actions over the long term, so that you build positive experiences and trust in the minds and hearts of your audience and stakeholders.

Sonic branding is the management of  sound in your communication over the long term, so that you build positive experiences and trust in the minds and hearts of your audience and stakeholders.

Sonic branding takes care of the little things, the detail,  like good PR, it constantly monitors and evaluates how your use of sound is affecting your relationhip with your target audiences. When you do this the sound , music and silence in your whizz bang tactical campaign will be all the more focussed, powerful and effective.