Sound Advice at Ogilvy’s Lab Music Day Live

Sonic branding from the perspective of brand design agency Coley Porter Bell

Via Coley Porter Bell

“As a brand design agency, you may wonder why we’d bother attending an event like this…  After all, music is the domain of ad agencies right? We don’t think so…

…As with everything these days, music and sound is much more than just an advertising jingle – it is part of the 360° exposure that consumers have to brands across a variety of touch points.

So that’s why a brand design agency needs to be aware of brand sounds.”

Read the rest here

Image courtesy of David Coxon

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