I was recently interviewed for an article about sonic branding for Brandchannel.com.
You can read the article “India Turns Up the Volume on Sonic Branding” here.
The comments section is also worth a read, as it illustrates the confusion that still exists around what sonic branding is and isn’t.
A very big thank you to Preeti Khicha for the opportunity to participate, and for taking the time to explore the exciting and growing area of sonic branding.
Enjoy and let us know what you think.