The Man In Black

The late Johnny Cash dare I say it, is/was the perfect brand.

  1. Consistent
  2. His beliefs are unequivocal
  3. He is unmistakable, totally unique

We were gushing the other day about his integrity, his passion, and his ability to communicate. To cut the crap.

When it comes to sonic branding, Johnny Cash unwittingly wrote the rule book.

His song “Man In Black” says it all…
Get it here on iTunes.

As for the words and music: the restraint is awe inspiring.

We Everyone from jingle writers to copy writers could all learn a thing or two by listening to the “air” in his songs.

Check it out

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