The Ultimate Punishment

This is what happens when some one fails to take responsibility for how sound affects the customer experience… This from a music site.

People leave never to return…. and they tell everyone about it.

Read the experience here

How many customers have been lost because the use of sound in brand communication was not carefully managed, and it’s purpose and impact not understood?

Silence is sound too.

Technorati Tags: sonic branding, user experience

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