What Lolly Belle Said

Just in case you’re wondering what lolly belle said here it is.

Lolly Belle said…
Sound design is impertive, but often overlooked to a brand.

For example, a phone call I made today to a large Australian music retailer …

I called them and was put on hold, however there was absolutely no noise – completely silence. I thought after a few minutes that the phone was dead so I called back and had the same thing again. Finally go through to the person, but only because I was so patient with the silence.

It seemed incredibly ironic that a music retailer of all people – a company who supposedly specialises in sound – would have a communications device that was silent!

Technorati Tags: customer experience, music on hold, sonic branding, sound

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