ASSISTIVE SOUND DESIGN

Which sound to use at each stage of your user journey.

Different audio cues need to guide people, provide information, and evoke specific a emotional response at different stages of your users journey.

Behavioral intent —

Behavioral intent in sound design goes beyond mere notification. Our approach actively conveys the action your user should take through the shape and tone of the sounds we design for you. It also considers the emotional impact of sounds, critical for people with cognitive and sensory disabilities. This ensures clear guidance and support across all disabilities.

1. Guidance — Streamline your signup, onboarding, and account set.


Behavioral intent: Alleviate confusion and frustration. Guide users through tasks with clear instructions. Signify task completion so people know when to move to the next step.
Characteristics: Voice prompts should sound warm and friendly, with a clear and conversational tone. Successful completion should be indicated with a forward motion sound.
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'Next"

2. Alerts — Accessible marketing communication.


Behavioral Intent: Ensure important alerts, like trigger warnings, capture attention without causing panic or anxiety.
When cautioning, use a gentle yet firm tone. The shape of the melody or sound design should infer a question to prompt a decision.
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"Are you sure"

3. Confirmations — Security and peace of mind


Behavioral Intent: Provide assurance and confirmation of successful actions or critical decisions to reinforce trust and confidence.
Characteristics: Use reassuring, and positive tones to convey completion, reliability and success.
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"Delivered"

CASE STUDIES

National Australia Bank . Managing sound . Unifying the brand journey.

Designing digital & physical spaces that work for disabled people.

Contact


Get in touch.
Marcel de Bie
Marcel de Bie
+1 310 270 8012

"In a world not designed by them, Marcel creates platforms with people with disabilities so they can design their own experiences."

Carmen Madisson . Boilover Inclusive Performance Ensemble. Sunbury Cobaw Community Health.

"Not only did Marcel break down what was working and not working in terms of interfaces and the responsiveness and character of sounds, he explored how they hindered or helped them achieve their goals."

Wendy O'Neil . Art Centre, Melbourne.

"Marcel was indispensable to us and the success of the project, with that rare combination of practical know-how, a hard-work ethic, and inspired creative vision.''

Brian Rupp . Brand Timbre & Rumblefish. [USA]